Last Updated: February 18, 2003

We understand that interacting and making purchases online involves a great deal of trust on your part. Rose Hills take this trust very seriously. We make it our highest priority to ensure the security and confidentiality of all personally identifiable information you provide us.

You have the right to understand our information privacy practices prior to providing us with any of your personally identifiable information. This policy may change periodically, so please check back from time to time. For your information, the date of the last update to this Privacy Policy is stated at the top of this document.

Please note that Rose Hills' web site may contain links to other sites. Rose Hills is not responsible for the privacy practices, privacy statements, or content of these other sites.

THIS POLICY WILL EXPLAIN:

1. What Information We Collect From You, and How We Use That Information
2. How We Protect Your Information
3. Your Control of Your Information
4. Questions About the Privacy Policy

1. WHAT INFORMATION WE COLLECT AND HOW WE USE THAT INFORMATION

Rose Hills does not sell, trade or rent your personally identifiable information to third parties. We receive and store information you enter on the web site for research on usage patterns, online site customization and targeted marketing.

Cookies: Rose Hills does not use cookies to identify individual users. Rose Hills from time to time may collect information about your use of our web site through the use of cookies. A "cookie" is a small data file stored by your web browser on your computer's hard drive. Cookies allow us to recognize who you are when you arrive at our web site. Information collected via cookies helps Rose Hills determine what areas of our web site are important to our users and to provide you with a more personalized experience.

Aggregate Information: We may, from time to time, collect non-personal information about our customers, and aggregate this information for statistical purposes. Aggregate information DOES NOT include individual names, addresses, telephone numbers and e-mail addresses (unless we have your permission). External companies may be provided aggregate statistical information about our customers, in general.

Use of IP Addresses: An Internet Protocol (“IP”) address is a number that is automatically assigned to your computer whenever you are surfing the Web. Web servers automatically identify your computer by its IP address. When visitors request pages from the Web site, our servers log the guests’ IP addresses. We do not normally link IP addresses to anything personally identifiable, which means that a visitor’s session will be logged, but the visitor remains anonymous to us. Rose Hills collects IP addresses for the purposes of system administration and to audit the use of this Web site. We may also use IP addresses to collect statistical information for our marketing and promotional purposes.

Monitoring, Enforcement and Legal Requests: Rose Hills has no obligation to monitor the web site or the use of the web site. However, Rose Hills reserves the right at all times to monitor, review, retain, and/or disclose any information as necessary to satisfy any applicable law, regulation, legal process, or governmental request or to cooperate with law enforcement and other authorities in investigating a claim of illegal activity. We may use IP addresses to identify a user when we feel it is necessary to protect our service, web site, customers, or others.

Other Sites: Except as otherwise expressly discussed in this Privacy Policy, this policy only addresses Rose Hills' use and disclosure of information we collect from you. To the extent that you disclose personal information to other web sites, you are subject to the privacy customs and policies of these other web sites. We encourage you to ask questions before you disclose any personal information.

2. HOW WE PROTECT YOUR INFORMATION

Transmission Errors or Unauthorized Acts: Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Rose Hills cannot ensure or warrant the security of any information you transmit to us. Rose Hills will not be liable for disclosures of your personal information due to errors in transmission or unauthorized acts of third parties. However, once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems by making reasonable efforts to protect the information.

Security: Any information provided to Rose Hills is treated with care and discretion. When information is shared, Rose Hills will take a proactive approach to ensure the information is kept private and not misused.

3. YOUR CONTROL OF YOUR INFORMATION

Your Choice: Rose Hills respects your decisions about the collection and use of your information. You have the opportunity to elect to receive media releases from us. Based on this choice, you may receive information from Rose Hills. Every communication we send to you will contain instructions on how to cancel receiving similar information in the future.

Update Information: If you have given Rose Hills information in the past and now wish to change such information, please contact Nick Clark, our postmaster, at postmaster@rosehills.com or by phone at (562) 692-1212. Although Rose Hills will make reasonable efforts to make the changes you have requested, we may be unable to update other types of information provided to us, such as aggregate or cookie information, or information that has been stored in our system.

4. QUESTIONS ABOUT THE PRIVACY POLICY